Economist.com | Face value

Chief humanising officer

The ECONOMIST says Robert Scoble ,known in the blogosphere as “the Scobleizer”, in Microsoft now begins humanising activity by his blog.

I've been looking for the real coorporate blog business model ,which has real source of income with its service .
This may be very common case of business blog.

It seeems lots of subjects to solve still remain, like wheter it is easly possible fot the entrprise management staff to give reights to their staff to write blog entires about its own enterprise confidential information.